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Smart CCTV Shopping Means Focusing on the Benefits Not the Features

When you go shopping for something – and this could literally be anything – you probably read the packaging before you buy. You probably also focus on the features displayed on the packaging.

But is that the best way to shop, and to choose the right item for you?

There is a better way to shop, and this applies to buying CCTV kits as well. It means focusing on the benefits of a CCTV system rather than the features.

What is the difference between a feature and a benefit?

They might sound similar, but in fact they couldn’t be more different. A feature is a fact about the system. So, for example, if a camera has night vision, that is a feature. 24/7 recording capabilities is another feature, as is the ability to pan a camera from one position to another.

Now, let’s transform those features into benefits. Firstly, the night vision feature has the benefit of allowing you to view an area easily even in pitch darkness. That means you get full round-the-clock protection you can rely on. Secondly, the 24/7 recording feature means you will never miss a thing. If something happens at any point, you know your cameras will have footage of it. This means you get better protection and the chance to capture evidence at any moment.

Finally, let’s focus on the ability to pan your camera. A static camera only focuses on a fixed view. However, a camera that can be panned from one area to another gives you greater capabilities, since you can cover a wider area and stand a better chance of capturing essential images if someone is caught in that area.

Make sure you know which benefits you want from your CCTV system

Every CCTV system has significant benefits, but some may have more than others. You also need to be sure the system you choose offers all the benefits you would like to get from it.

So, make a list of your ideal benefits today, and then call us on 0800 211 8310 to discover how easy it is to buy a top-of-the-range CCTV kit and to have it installed by our professional installers. Protecting your home has never been easier, and with our help, you could get cameras installed very soon. Wherever you are, you are only one call away from our help.

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